Is your business online? This is the first question I asked a group of Muay Thai when I was invited to speak at their conference last June in Thailand. Today, if your business is not online, you are losing a lot of money. In fact, your customer expects to find you online and may think you are not credible if he cannot see your business online.
Today, almost every young adult owns a smartphone. This means that more people are now using the internet to find information and solution. Take, for instance, Facebook has more than 1 billion users and Instagram has more than 1 billion users as well. Other social media platform such as Twitter and LinkedIn also has millions of users. Your customers are definitely on social media. You just need to bring your business online to see them and get their patronage.
Unfortunately, a lot of businesses today are not online. You are missing a lot when your business is not online. To be able to succeed in your business in 2018 and onward, you need to have a robust online presence that includes having a website and social media accounts that you update frequently. Your website and social media accounts need to have the information your customers are searching for. If you own a Muay Thai gym in Thailand, most of your customers are probably young people that you can easily find online.
Benefits of Having Your Business Online
Indeed, there are tons of reasons why you need to ensure that you have a robust online presence. Some of these reasons include:
Increased Customers
When you bring your business online, it will become easier to find more customers. You can be able to generate more customers through your website as well as through your social media accounts. When done well, you will more than double the number of your current customers when you bring your business online.
Global Reach
The Internet has indeed brought the world closer. As a Muay Thai gym owner, you don’t need to settle for only customers from Thailand or from your locality when you can have customers from all over the world. From the moment you take your business online, you will be visible to every person on the globe, some of whom will later turn into your customer.
24/7 Accessibility
When you take your business online, customers and prospect will have access to the information about your business 24/7. When you close for business for the day, you don’t have to close the doors of your website. People will have an opportunity to get the information they need about your business and will be able to turn into your customer even without talking directly to you or staff.
How To Grow Your Business By Bringing It Online
Nowadays, you can easily bring your business online and leverage the advantages of internet marketing to grow your business very fast. If you are wondering how you can be able to do that, this article will teach you various ways you can easily bring your business online:
- Create a Website
Every business deserves a website. Whether you run your own Muay Thai gym such as muaythai-thailand.com or you sell second-hand clothes, it is extremely important that you create a website for your business. Nowadays, when someone wants to do business with your company, your website is the first thing they will check. If you don’t have a website or you don’t maintain as you should, they will probably think that you are not serious and will take their business to your competitor.
- Have a Presence on Every Social Media Platform
Time has passed when we used to think that social media is for kids. As a business owner, you are likely to find a bulk of your customers of social media platform. It doesn’t matter what you sell, chances are that most of your would-be customers are already on social media. Most of them visit their Facebook or Instagram account daily. You will be able to convert these people into customers when you bring your business to them on social media.
- Start Email Marketing
Email marketing is crucial to your success online. This allows you to get the emails of prospects and keep them updated about your business. With email marketing, you can easily tell your customers about your new offer. You can also educate them on your product.
Final Words
Without a doubt, you need to have a robust presence online if you really want to take your business to the next level. The tips above can help you increase your customers and your sales. Whether as a Muay Thai gym owner or you have any other type of business, it is important that you leverage these tips above to grow your business in 2018 and onwards.
