With thousands of new applications being launched in Google Play every week, it’s crucial to identify ways to gain more visibility and the highest ratings possible for your app. The key strategy lies in the optimization of your app with the help of reliable android consulting.
An optimized app can result into higher user ratings, better rankings in the store, higher retention, and more downloads. The mobile users searching, scrolling the app store for mobile apps to solve their immediate issues, from boredom to shopping to connection. A recent research says that searching the app store is still the biggest means for app discovery. Hence, tapping the store search traffic can offer a huge range of benefits to the businesses. So, if you thought your job ended with getting your app developed from the top android app development company, you cannot be farther away from the truth. In fact, it has just begun!
How your App Ranks in Google Play Search?
The ranking of an app in Google Play is significantly driven by how Google has indexed your app. If Google doesn’t find your app relevant to the search keyword, your app won’t rank in the search result.
The relevancy of the app is largely driven by the metadata of your application and part of the app listing. App store optimization can help you be more visible and improve ranking for the result pages. Here’re five easy-to-go tips to optimize your Android app:
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Make your App’s Title Relevant & Catchy
App listing in Google Play includes several crucial elements including the app title, a short description, and a full description. Other than these, you also need to add several creative elements such as the icon and screenshots. The most constrained fields are given the highest weight in Google’s index/search algorithm.
In Google Play, each of the elements (text-based) has character limitations:
- Title: 30 characters
- Short Description: 80 characters
- Full Description: 4,000 characters
Professionals of Android consulting suggests that your most important and relevant words or phrases should be added in the application’s title. The limitation is of 30 characters, which is not that much to work with! The best format to go for is “App Name + most important feature”.
The Hotels.com app is a suitable example of this format. They use “Hotels.com – Hotel Reservation.”
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Maximize the Opportunity of Short Description
Google Play’s short description is a valuable and often overlooked app listing element. The short description is displayed only to users who have not downloaded the app and only in the Google play mobile app. In 80 characters only, the publishers need to write compelling content to encourage the users to download the app.
The Hotels.com app reads its current short description as “Book last minute hotel deals on everything from cheap to 5-star luxury hotels”. Putting phrases like “hotel deals” allows Google to index the app with other relevant competitors while offering users a clear idea of what Hotels.com can be used for.
The Short description is a good channel to impart your second and third most relevant features to both the Google algorithm and users.
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Include Features in Full Description
A recent data shows the vast majority of app store search keywords are 2-3 words feature-based phrases. Hence, the best way to optimize the full description is to use targeted keywords multiple times while considering the limitation of 4,000 characters.
An easy-to-go format is showing off your app’s valuable features at the top of the description, and detailing each feature naturally. This format goes well for how Google indexes app’s description, and also for visitors trying to learn about what your app offers.
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A/B Test Creatives
Google Play offers you the ability to test variations of your app’s icon, title, full and short description, screenshots and the order of those screenshots. Widely recognized as Google Play Experiments, these multivariate tests can be performed on a very specific segment of users and by territory.
Google will even inform you when results are statically substantial and implement the significant variant globally will eventually increase conversions.
Optimization is not a phase, it is a process that requires defining goals for visibility and conversions, measuring and adjusting. Optimizing your Android app for the organic app store traffic requires a consistent effort – where each tuning is an opportunity for more benefits. Keep on reviewing the performance of your app to make it a huge success.
Shishir is the founder of ChromeInfotech., a well-known name in the Indian mobile app development and designing industry. With years of experience in the domain, he has now acquainted himself with all the nitty-gritties of what goes into making an awesome app in the least possible time.
