How carefully have you planned your mobile app strategy?

Mobile apps have found itself in the marketing strategy of industries falling into all domains. The reasons are familiar and renowned – from bringing an app to the fingertip of the masses to being the least expensive mode of putting the words out. With mobile apps becoming the talk of the town, it has become an indispensable part of promotion strategy. For a company to have an easy widespread reach, it is important that they have a sound mobile app strategy in place.  Now, whether you are developing the app…

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