SEO strategies have been regularly growing. There are many strategies available now for off page optimisation. But the main aim of all off page optimization techniques is building backlinks. In order to attain the top positions of Search Engine ranking, one should do Search Engine Optimization. There are two SEO techniques available, one is On Page Optimization and other is off page optimization. Among them off page optimization is most important, as it will determine which website to find the top spot of Search Engine results. There are many information available in the websites/blog. So It is difficult for search engines to find the most useful and informative webpage. So search engines made an algorithm for that. According to that algorithm, search engines will place the most relevant or highly SEO optimized sites to appear in the topmost part.
In order to gain an impressive ranking in today’s global search competition, one has to do Search Engine Optimization. Both On page and Off page optimizations are equally important. Here are some of the off page techniques that will work out in 2018 are as follows.
Search Engine & Directory Submission:
You can submit your website in popular search engines such as Google, Bing and Yahoo for displaying your site in search engine results. There are several Web Directory Submission sites in the web world. They are accepting urls to feature the user’s website in their directories. The submissions may be free or paid. Directories contains several categories. You can submit your url in your chosen categories for which the website suited.
Social Media is a huge network with millions of users. We can create pages on the site. People around your network follow you, if they found interesting posts in your page. This helps obtain word of mouth publicity. The more the number of individuals check your page and follows you, the more their friends will come to know about your page. The network continues and attract more and more users. The info spreads if your posts are catchy.
Blogs & Forum postings:
In order to spread your idea on a particular subject, there is no other way better than forums. Start a discussion thread in the forum and engage in discussion for that specific field. Also blogs play an important role in publishing informal write-ups. Select a blog, which caters your taste, and post your content.
Video & Photo Sharing:
Make thought-provoking flashy clippings or short videos and place them on well-known video sharing websites such as YouTube, Metacafe and so on. Likewise post your idea pictures on general photo sharing websites like Flickr, Picasa. So allow your instant circle to comment on it.
Articles and Press Releases:
Article Submission sites are those sites that are used by the people to submit their high quality articles with two backlinks that point to their websites. There are several article submission sites available in the web, some are ezinearticles, hubpages, buzzle and so on. Press Releases are similar to Article Submission sites, those are also accepting the contents from the people and publishing it in the website.
There are several guest blogs that are available in the web. They are accepting content from people to publish it in their blogs. After reviewing it, it is published with two or more backlinks pointing back to their website.